President / CEO

R. Harrison

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FOUNDER

RODRIGO GUTIERREZ

Corialent

12 years ago, Rodrigo decided that the Coca Colas of the world shouldn’t be the only ones who get to have all the fun in the advertising industry. He was sick of all the dull, corporate, navy blue and white B2B work out there. Business people are people too. Corialent specializes in B2B marketing that doesn’t suck. And they want to get the rest of the industry drinking that delicious KoolAid.

Corialent Now Conference
Sat
, 
September 
28
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Professional Development Courses

Whether you are just starting out at the bottom or looking to take your next step up the corporate ladder, a professional development course will help hone your skills. It can also teach you some of the basic skills required in your daily professional life or develop upon those you do have. The courses offered vary widely in scope but usually include courses on leadership, public speaking, conflict management and technology. They also include courses on training and development for employees as well as courses to update your knowledge and skills.

It is a recognized fact that employee productivity and profitability increases as the number of professionals in an organization increases. This has obvious implications for any business considering the number of employees you have and also the skills they possess. As you gain knowledge in relevant areas of your business and apply these skills in the area of your business, your performance and productivity improve. Professional development courses are a great way of enhancing your skills to increase your employability, productivity and profitability.

There are many reasons to consider investing in professional development courses for your employees, especially in today's job market. Some of these reasons are the need for workers to demonstrate professional skill sets, develop and enhance existing skill sets or simply broaden knowledge of current career opportunities. The need for professionals to increase their knowledge and skills relating to their line of work is ever increasing and such professionals are likely to be in high demand in the job market of today.

Many employers recognize that employees who participate in career development training and workshops tend to outperform those employees who don't. In addition, studies have shown that employees with high skill sets perform better and are more satisfied in their jobs. Furthermore, according to studies on career motivation, those employees with a good skill set are more likely to remain with their companies for longer periods of time because they feel as if they are advancing in their career. Therefore, investing in professional development courses for your employees can certainly contribute to building a more satisfying career.

Professional development courses can also help you keep abreast of industry trends and developments so you are better able to respond to them. Keep abreast of the latest industry trends can keep your company ahead of the competition and allow you to capitalize on industry trends when they occur. This can have a direct impact on your bottom line. Therefore, by attending conferences, taking online courses and reading industry related materials you will be better informed and more effective in dealing with changes in the business world.

Those employees who take part in professional development courses are more likely to receive raises, promotions or other bonuses. These benefits not only improve an employee's standard of living but also increase overall profitability. If your company wants to become more profitable, investing in professional courses and soft skills training can be a great way to achieve this. Your employees will see the value in staying on top of industry trends and will enjoy a higher standard of living because they took advantage of continuing education through professional development courses and soft skills training.

Employees with the proper skills and training opportunities will be more attractive to other companies and will receive higher compensation packages. If you want to attract and retain a quality workforce, you must give your professionals the tools necessary to succeed. Continuing education is one tool you can use to accomplish this. Whether you provide your employees with professional development courses and soft skills training opportunities on your own or provide this training through a professional development program that you create for your employees, you will be able to reward your most talented and successful professionals with competitive compensation packages and a raise in pay.

When you invest in professional development courses and soft skills training for your employees, you will also reap the benefit of having a more cohesive team. A cohesive team is one that has people who work together in a positive way and share responsibility for the tasks at hand. It is important for you to realize that you cannot replace the leadership of your team, but you can train your people to work as a team. In order for your team to be successful and grow, you must provide them with the leadership development and personal development they need to become a valuable part of your organization. Professional development courses and soft skills training can help you do just this.

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DETAILS

DATE

DATE

September 
28 
2019 
7:00am 
11:00pm

LOCATION

TIME

Saturday 
7:00am 
11:00pm
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LOCATION

WHO SHOULD ATTEND

The Corialent NOW Conference is an invite-only event for senior-level marketers in the B2B sector. We’re filling the room with CMOs, creative directors, veteran agency executives, brand directors, and industry analysts. The goal: to get the smartest minds in B2B marketing in one room and then learn a whole lot from each other. Let's do this.

The day we've all been waiting for

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WHAT TO EXPECT

01

best practices

Learn best practices, strategies and ideas you can implement today.

02

GAIN INSIGHT

Hear from from some of the most innovative B2B marketers and technologists in the biz.

03

INSPIRATION

Leave inspired, invigorated and empowered.

WHAT WILL GO DOWN

DAY 1

8:30AM

Breakfast and sign in


9:30AM

Opening Remarks

"The B2B Comeback"

Rodrigo Gutierrez | Founder, Corialent

9:45AM

Keynote

"B2Beast: Analyzing the Best in the Biz"

Sally Tenley | Coordinator, The Business Awards

10:15AM

Fireside Chat

"Ten Commandments of Consumer Marketing"

An award-winning creative director busts the ‘B2B is different’ myth. He’ll share everything he learned from 12 years in the B2C world and how it applies just the same to B2B.

10:45AM

Networking break

Make friends. Have ideas. Finally use those fresh new business cards.

11:00AM

Panel: Ask the Client 

5 marketing managers from the world’s biggest B2B brands are available to answer your questions.

11:45AM

Panel: How Did They Do It?

In this moderated panel, the brains behind the Smarter World campaign share how they convinced one of the world's largest software companies to invest big in work that doesn’t talk business.

12:30PM

Closing Remarks

"Remember This One Thing"

Rodrigo Gutierrez | Founder, Corialent

12:45PM

Lunch


1:00PM

EXIT


TECHNOLOGY IS BEST WHEN IT BRINGS PEOPLE TOGETHER

MATT MULLENWEG

OUR SPONSORS

Thank you so much for your support.

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